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Princeton circa 1965: poster child for "Ivy Style"

Princeton circa 1965: poster child for "Ivy Style"

Apparently the U Store’s selection of Princeton-themed Brooks Brothers sweaters and ties wasn’t enough to fill our insatiable, stereotype-fulfilling demand for all things preppy. Coming soon to Palmer Square: an entire Brooks Brothers store, scheduled to open September 1st – just in time for Lawnparties. (Coincidence? I think not.)

Of course, given Princeton’s sartorial reputation, it’s probably more surprising it’s taken them this long to get here. Brooks Brothers will move into Banana Republic’s current location (don’t worry, Banana fans, though the Palmer Square shop closes March 24, they’re relocating just up US 1 in Marketfair), meaning the actual change in your in-town shopping choices will be…almost nonexistent.

Mar 7, 2012

Brooks Brothers Hits Nassau

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TI7_TracklistWelcome back to campus, everyone! If you’re looking for a way to while away the hours til classes start (or maybe just to drown out all of the frolicking freshmen), look no further than graphic designer Brian Gossett’s Ivy League-themed series of free downloadable playlists at Since 78.

TI_Cover

Inspired by Teruyoshi Hayashida’s prepster handbook Take Ivy, which was reissued this August, the seven-playlist series mixes new tunes from indie acts like Arcade Fire and Beirut with classic tracks from the likes of The Velvet Underground, Bowie, and Bob Dylan. They’re the perfect antidote to back-to-school blues: sit back, relax, and let the popsy optimism of the Ivy Leaguers in Vampire Weekend welcome you back to the Orange Bubble in style! Click here for the Part 1 of the series.

Sep 13, 2010

Where Ivy Meets Indie: “Take Ivy”-Inspired Playlists

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Source: Teruyoshi Hayashida/PowerHouse Books, published at www.nytimes.com/style

Source: Teruyoshi Hayashida/PowerHouse Books, published at www.nytimes.com/style

As  we dredge hopelessly through the dog days of summer, with New York experiencing one of its hottest July weekends on record, it makes sense that we’re all getting a little back-to-school-fever.  Case in point: the front page of today’s New York Times Sunday Style section, which featured a story on the timelessness of Ivy League preppiness, complete with color picture of Princetonians in all their tiger-toned glory circa 1965.

Nassau Steet parties like it's 1965; a spread from the newly-reissued "Take Ivy." (Photo: www.jcrew.com)

Nassau Steet parties like it's 1965; a spread from the newly-reissued "Take Ivy." (Photo: www.jcrew.com)

The occasion? As we announced to you back in March, Teruyoshi Hayashida’s classic book, Take Ivy, is coming to a retail store near you (as in, a short jaunt down Nassau Street) in just a few weeks.  The style classic, long worshipped by the powers-that-be at prepster labels like J.Press and Ralph Lauren, will be reissued by Powerhouse Books on August 23rd and sold by retailers like J.Crew.  What better way to spark up your post-Reunions, pre-move-in enthusiasm for Sperry Top-Siders and popped collars than to snap up a copy? Until then, you can preview the preppiness at your leisure in this NYT slide show, or read your fill about how this All-American Ivy look has taken over international men’s fashion here. Doesn’t it make you long to dash past East Pyne in a pristine letter sweater on a crisp Fall day?

Jul 25, 2010

Timelessness of Tigertown’s Prepster Chic

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Flawlessly clad Princeton Students back in the day

Flawlessly clad Princeton students back in the day

Yesterday, blogger Mister Crew posted that an American publisher is reissuing Take Ivy, a classic photobook that captures the celebrated Ivy League look through pictures of students on several Ivy League campuses — including Princeton.  The book is now available for pre-order on Amazon for $24.95, almost a hundredth of what many have been paying for hardcopies of the original.

The book, by Japanese photographer Teruyoshi Hayashida, was first released in 1965 and the few remaining copies now sell for over $2,000 online and elsewhere. Its re-release is huge news to prepsters and fashionista/o’s everywhere; the book is the authority on that classic prep look — best typified by a crewneck sweater, an oxford shirt, tapered chinos, and Bass Weejuns — that so many revere today. This is the look that current brands like Band of Outsiders and Thom Browne are celebrating in almost all of their collections, not to mention the look that seems to be sweeping through campus.

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Mar 6, 2010

Ivy Style, Revisited

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