"Dick Van Buren" '10 icing Prez Shirley Tilghman

That up there is Shirley Tilghman, President of Princeton University. Opposite her is “Dick Van Buren” ‘10 (who asked we change his name for this article). In the photo, DVB is icing Shirley Tilghman. This is his story.

But, let’s backtrack for a second — if you haven’t yet heard of icing, well, I guess you’re not a bro, bro. Quoth the Times:

The premise of the game is simple: hand a friend a sugary Smirnoff Ice malt beverage and he (most participants have been men) has to drink it on one knee, all at once — unless he is carrying a bottle himself, in which case the attacker must drink both bottles of what [one bro] described as a “pretty terrible” drink.

The trend’s struck colleges across the country, and has even started to creep into everyday bro life. (Icing a bro when he gets to his office desk in the morning, icing a bro when he gets back from the gym, icing a bro coming out the bathroom — classic, all of them.) Unfortunately, the chronicler of the offline meme, BrosIcingBros.com, has stepped down. But if you stuck around for Reunions this year, you might have seen the wreckage of the beautiful game around campus — freshly downed bottles of Ice were strewn about campus much of the weekend.

And one of those Ices had Shirley’s name on it. DVB tells us how things went down.