Designing t-shirts to raise awareness about under-the-radar social issues? Now that could start a revolution.
At least, that’s the idea 22-year-old Ben Kung ’10 had in mind when he founded Re-Verb Apparel, a company that donates its profits to support philanthropic efforts around the world. “We don’t just want customers to buy the t-shirts, but for them to use t-shirts as an educational tool,” said Kung. “We want people to ask their friends, ‘Where did you get that shirt?’ and go from there.”
The company’s name underscores this belief. ‘Re-Verb’ has two meanings. First, as a reference to the kind of ‘reverberations’ Kung hopes to create in building social awareness — reflected in the company’s logo, which portrays dominos falling — and second, as a theme around which to organize future spring and fall lines. Each season, Re-Verb will change the verb to draw attention to another social justice issue: think ‘re-concile’ for post-war healing processes, or ‘re-build’ for recovery from natural disaster.
Read more at The Trentonian.