Move aside, GolfMates, VeggieDate, and Equestrian Cupid.

E-harmony and Match.com? Psh. Fuh-get about it.

This spring marked the launch of the newest brand of niche online dating websites. Philipp Triebel and Beri Meric, both Harvard Business School graduates, created  IvyDate to connect students and alums of the Ivy League, MIT, Stanford, Oxford, Cambridge, and the London School of Economics. They claim that these schools crush the courtship tendencies of anyone in attendance:

“Exceptional singles often sacrifice romance for their careers and community. So we set out to create a simple, easy-to-use, members-only platform that makes outstanding romantic connections a reality for highly driven men and women who value intellectual curiosity, love of learning, drive, and determination.”

IvyDate succeeds Triebel and Meric’s former venture, DateHarvardsq, which garnered controversy last year for its model which required women to pay to access a pool of self-important Harvard men. After realizing “great success,” Triebel and Meric decided to expand such matchmaking opportunity to other equally discerning and sophisticated to-be doctors, lawyers, and entrepreneurs.

In other words, people like you and me.