Joe Rospars, who managed the new media aspect of then-Senator Obama’s presidential campaign, spoke at Princeton last Thursday about the Democratic Party’s head start in Internet campaigning.

He emphasized the role of participation and giving Obama supporters the tools and assistance they needed to become community organizers and take part in traditional campaign activities like phone banking and canvassing.

Rospars, who looks like he knows his way around Facebook and Twitter, said that the new media campaign’s success came from giving people a way to participate.

”The technology we used was actually pretty simple — not a lot of significant, super complicated innovation happening,” Mr. Rospars said. “It was really about applying simple tools to lower the barrier to entry into the traditional campaign operation.”

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(image source: irishtimes.com)